"Coco" Chanel visited Dallas Texas in 1957 at the invitation of Stanley Marcus, who lead luxury retailer Neiman Marcus at the time. Her visit came three years after she had reopened her Paris fashion house after closing it due to Europe entering World War II. For more than a decade, Karl Lagerfeld has picked a city that pays tribute to Coco Chanel’s history- which is why last night’s 2014 Pre-Fall collection took place in Dallas Texas’ Fair Park. Of course, the event was divided into three parts.
First, a screening of the new Chanel short film, The Return which was written and directed by Karl Lagerfeld. The film retraces the steps of Coco Chanel as she reopened her Paris couture house in 1954. Seventy-four restored classic cars faced four projector screens - set up like a drive in movie theatre - where celebrity guests climbed into vintage cars - including the spectacle of Anna Wintour, André Leon Talley and Lagerfeld squeezing into a Cadillac convertible together.
The runway show came next – Karl turned one of the halls at Dallas’ Art venue, into a barn for the night, complete with a hay-scattered runway. Erin Wasson, a native Texan, carried bottles of Chanel No. 5 in her holsters.
After the show, guests partied in a recreation of an old western saloon as the band Hot Chip set the mood. The well-heeled guests walked on a floor strewn with peanut shells and there was even a mechanical bull. Only Karl.